Ettore Gelato, Bali
Ettore Gelato is an artisanal Italian gelato shop and factory in Bali founded by Ettore Chiodini, a professional Italian gelato chef with a passion for authentic flavours and quality. To refresh the brand's identity and engage with a wider audience, Ettore Gelato needed a new visual direction that balanced elegance, modernity, and playfulness while staying true to its Italian roots. The branding project drew inspiration from Italian culture and incorporated a clean yet playful and bold visual style across all touchpoints.
PROJECT SCOPE ︎︎︎
Brand Strategy
Brand Identity & Visual Direction
Iconography Design
Product & Packaging Design
Social Media Assets
Merchandise & Product Design
![](https://freight.cargo.site/t/original/i/d7e467bec1eeb481ec9ca8c54f320c671a9e20a3bdb504a36a050718b8904421/ettore-main-logo-gif.gif)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/b00ad19ab8a31acafce938803c83dc0aeba0f6bde4cc65207aca3c900a8dddf7/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/27da2de6a698d866e545487671e683752606c4daeb25f6e87812b016afa231f5/gelato-graphic-post-1.gif)
![](https://freight.cargo.site/t/original/i/88e40ef7a123a948b71f4613cec0e25af7f55a88b1fa6a69a64cb2704af53f8f/ettore-post-stick-2.jpg)
![](https://freight.cargo.site/t/original/i/af3abca08fcaf1b5e13e0aa05bcf0509c279c4bb2d0d82764d4be3a7bf212fcc/ettore-night-shop-final-20-of-25.jpg)
![](https://freight.cargo.site/t/original/i/31cc02a804375e88a45fa7c605130923b5a04e6516dea12fda0af642ccd2e398/Final-Ettore-Gelato-19-of-63.jpg)
![](https://freight.cargo.site/t/original/i/2c5e0a73f99e4a6293b74bae214403f3aebe468d7162513205e0c2feccfa6338/JpSlupik_Ettore-101.jpg)
![](https://freight.cargo.site/t/original/i/b89931d70a82e9fda66f8fc538f0bb9d101c21559655dc274155e01b9b538a3d/Artboard-1_14x.png)
![](https://freight.cargo.site/t/original/i/864d0ab57c24651a14c3f7427cde708b346865e1123564c3d73f131e27b7c521/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/34ba895a22eeed98a1f6ec9e547df6bf6c027115f09a48a31cce92929792f5dc/Artboard-1_34x.png)
![](https://freight.cargo.site/t/original/i/b89931d70a82e9fda66f8fc538f0bb9d101c21559655dc274155e01b9b538a3d/Artboard-1_14x.png)
![](https://freight.cargo.site/t/original/i/864d0ab57c24651a14c3f7427cde708b346865e1123564c3d73f131e27b7c521/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/34ba895a22eeed98a1f6ec9e547df6bf6c027115f09a48a31cce92929792f5dc/Artboard-1_34x.png)
![](https://freight.cargo.site/t/original/i/b89931d70a82e9fda66f8fc538f0bb9d101c21559655dc274155e01b9b538a3d/Artboard-1_14x.png)
![](https://freight.cargo.site/t/original/i/864d0ab57c24651a14c3f7427cde708b346865e1123564c3d73f131e27b7c521/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/34ba895a22eeed98a1f6ec9e547df6bf6c027115f09a48a31cce92929792f5dc/Artboard-1_34x.png)
![](https://freight.cargo.site/t/original/i/b89931d70a82e9fda66f8fc538f0bb9d101c21559655dc274155e01b9b538a3d/Artboard-1_14x.png)
![](https://freight.cargo.site/t/original/i/864d0ab57c24651a14c3f7427cde708b346865e1123564c3d73f131e27b7c521/Artboard-1_24x.png)
![](https://freight.cargo.site/t/original/i/48625a002fcf38b5d72b18033608a55a570eb67ca7c7f8ff3586da8efe75a590/Ettore-Gelato_Brown-Cup-Orange-BG_1920x1080_02.gif)
![](https://freight.cargo.site/t/original/i/796e1b15c764ef2dca5a89f9cd7671095afd5b3977c525457ee4c69a2e29625e/ettore-tape-mockup.jpg)
![](https://freight.cargo.site/t/original/i/5d87a8ae72e69fe84e84b3270f200902edf74c58e922fdf47f97acf93e547e8f/gelato-graphic-post-2.gif)
![](https://freight.cargo.site/t/original/i/4b684b946915abe76c759b289d033eeaa0283386335612ddbb35d48895d53d0c/sticker-tubs-ettore.jpg)
![](https://freight.cargo.site/t/original/i/4839ed871b5884a28b5b8e638ab710841f720ffd58b12b3035251f8546b14e38/_DSF6611.jpg)
![](https://freight.cargo.site/t/original/i/e45f3b930e0ae74fc00a4eeb09f970291d85150a6d2fde2a3c72698a432c62c4/JpSlupik_Ettore-48.jpg)
![](https://freight.cargo.site/t/original/i/f05a3dc6d5501088399308107447d86b358fc7e0bda689d999809fdd208b4e4c/ettore-gelato-morning-final-12-of-41.jpg)
![](https://freight.cargo.site/t/original/i/a5733a62bb2dcbe46168d2bd37fc5ffe573a0bf68ce5404bc57caaa5896e5833/Ettore-Gelato_Red-Cup-Yellow-BG_1080x1080.gif)
![](https://freight.cargo.site/t/original/i/aff48492621de20c93d6d0c75e4d2b81fe5d1962650be6174d58ade5d4dc59a1/ettore-tote-2.jpg)
![](https://freight.cargo.site/t/original/i/ae12611828dc740b29b431fd2ae8450b685efc46218fdfbdfbd6f93a6d8a385d/ettore-sticker-gif.gif)
![](https://freight.cargo.site/t/original/i/40ef3680b53789df3807d562de61a83560ef36e05f5dbb6cae26f4539c3dc427/pattern-paper.jpg)
![](https://freight.cargo.site/t/original/i/61338ae433f2c9e1dc6924d1ce93f9b6f56139321433e055e63c934118359d88/ettore-rewards-gif.gif)
![](https://freight.cargo.site/t/original/i/a32de252fc6e7fbe1141c1d4e6e4180a93a840aa08798c7bce599fc9b493533a/JpSlupik_Ettore-4.jpg)
![](https://freight.cargo.site/t/original/i/a8142fa637c89641d882f65e5708fdf957210313f73241bd7801c6108e7a5cde/_DSF6467.jpg)
![](https://freight.cargo.site/t/original/i/edb975f5a6baa565654784b4e7312b7e3a70acb314f0fb1391a9a48b59768a77/_DSF6716.jpg)
![](https://freight.cargo.site/t/original/i/9fe859d72d2f840df7d977eaf27a8befa2cdff2bc702535b377ead88c8813ebd/Trio-Stitched-Hero-Comp_Orange_1920x1080.gif)
Interior Design: ZXC Studio
Shop Photography: Rafaela Mileo, Jp Slupik
3D Motion Assets: Silje Buxton Soldal
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