WHO GIVES A FLYING
WHO GIVES A FLYING believes travel should never be a compromise between fashion and function. By redefining the boundaries of affordability and sophistication, the brand reates pieces that lets people move through the world with confidence, style and ease - without breaking the bank account.
A monochrome foundation was used to create a timeless base, giving brand flexibility across future colour collections and content strategy. Bold typography balanced with simplicity to create an expression that feels it's speaking directly to you - clear, loud and impossible to ignore - while remaining adaptable across all touchpoints.
A monochrome foundation was used to create a timeless base, giving brand flexibility across future colour collections and content strategy. Bold typography balanced with simplicity to create an expression that feels it's speaking directly to you - clear, loud and impossible to ignore - while remaining adaptable across all touchpoints.
PROJECT SCOPE
Brand Identity
Packaging Design
Printed Matter
︎︎︎
Brand Identity
Packaging Design
Printed Matter
︎︎︎
4X4 Collection Mailer Packaging 
︎ ︎