KEBAB BRADDA, Bali
Born from the marriage of traditional Turkish kebabs and original Döner kebabs, KEBAB BRADDA serves the freshest traditional takeaway kebabs in Bali.
The refreshed brand identity for KEBAB BRADDA focuses on brotherhood, companionship and playfulness, reflecting the casual charm of street food culture. The bold and rough edged logomark mirrors the energy of kebab making — imperfect and juicy — paired with the angle placement, which nods to the fast paced order stamping process. In addition, a brand mascot was created to further capture the playful essence of two braddas (also known as bros ︎).
The refreshed brand identity for KEBAB BRADDA focuses on brotherhood, companionship and playfulness, reflecting the casual charm of street food culture. The bold and rough edged logomark mirrors the energy of kebab making — imperfect and juicy — paired with the angle placement, which nods to the fast paced order stamping process. In addition, a brand mascot was created to further capture the playful essence of two braddas (also known as bros ︎).
PROJECT SCOPE ︎︎︎
Art Direction
Brand Strategy
Brand Identity
Signage Design
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